Role Model

The extraordinary winning record of sprint sled dog racer George Attla is impressive. He credits his good start in racing to the help he received from a remarkable older generation of Athabascan trappers who relied on dogs to make a living off the land. He says these “dogmen” had tremendous knowledge about dogs, and having good dogs brought them a lot of pride. It was this pride passed down by countless generations that inspired him to be a champion for over 5 decades. George says he was taught that there isn’t anything that can’t be overcome, but it takes determination, hard work, perseverance, and a disciplined mind. George believes everyone can be a winner in life if they always work to improve themselves.