Fan support is a key to the popularity and growth of any sport, and sled dog racing is no exception. Since his first win, George Attla has viewed his sports figure role as an obligation in exchange for the privilege to race. Over his long racing career, he embraced his role and never missed an opportunity to help the media inform the public about sled dog racing. In being recognized as a significant competitor, he made a commitment to work hard to prepare for every race and give it his all. The fans noticed. View here what fans gave in return.